
The African philosophy of Ubuntu — "I am because we are" — sits at the heart of The Ghana Chapter of ICF's approach to coaching. Here's how it shapes our practice.
Ubuntu is a Nguni word that expresses a simple idea: a person is a person through other people. Our identity, our growth and our wellbeing are tied to the community around us. Many African traditions express the same wisdom in their own languages and proverbs.
Coaching is often described as individual. Ubuntu widens the lens.
A client rarely changes in isolation. Their goals involve families, teams, congregations and communities. A coach working with Ubuntu in mind asks not only “What do you want?” but also “Who does this affect, and who supports you?” That question often unlocks resources the client had overlooked.
How it shapes our practice
- Relationship first: trust and respect are built before techniques are applied.
- Listening to the whole person: culture, family and context matter, not only the stated goal.
- Community as a resource: peer groups, mentors and accountability partners are part of the plan.
- Success that lifts others: growth is measured by what it makes possible for people around the client.
I am because we are. Every coach in the chapter is invited to be an integral part of Ghana, West Africa and the wider African community.
Ubuntu and the ICF Core Competencies
None of this conflicts with the ICF standards. Ethical practice, trust and safety, active listening and evoking awareness all fit comfortably within an Ubuntu approach. The philosophy gives them local roots.
If this resonates, we invite you to join the conversation at our events and webinars.


